🇭🇰 Content design leader (ex-journalist) with 14+ years shaping empathetic UX copy, content strategy, and teams across APAC fintech/lifestyle. Pioneering AI-copy integration for scalable, customer-first journeys.

👀  Find me on

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<aside> 🖥️ [email protected]

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About me

• Senior Content Design Lead at Hang Seng Bank
• Previously: HSBC, Mox Bank, livi bank, TVB, Brightwire, US Department of State, SCMP
• 🎓 Masters of Social Science in Media, Culture and Creative Cities by The University of Hong Kong
• 💡 Key skills
• 💻 Software

My works

In-depth case studies on some of my personal favorite app journeys!

Thought leadership

A Sharing by Alumnus Gary Kwok on UX Writing and Virtual Banking | The BUddy Post – HKBU Alumni Affairs Office

Will AI take my job?

How to navigate copy reviews